Public relations are a necessity for everyone who is, nowadays, seriously engaged in any sphere of business and are much more than ordinary relations with the media, with which it is wrongly identified with. Quality organization of communication and the creation of a positive image (picture) of the organization more and more take a central role in its everyday functioning and development.

Services of professional consulting and performance in the field of public relations are:

  • complete establishing of Public relations department in the organization
  • transformation and/or improvement of Public relations department in the organization
  • introduction of communication standards and procedures and communication quality improvement
  • setting up Communication strategies for the organization and/or individual project
  • making analysis, communication goals setting, defining the plan and program of PR activities (as a part of Communication strategy) 
  • Internal PR (communication with the internal public: employees, unions, distributors, suppliers ...)
  • Crisis PR (Public relations in crisis situations)
  • Financial PR (relations with banks and other financial institutions)
  • Lobbying (relations with ministries, agencies and other government bodies)
  • Protocol
  • Internet PR
  • Call Center installation as a special communication channel 
  • Special events (anniversary celebration, internal events ...)
  • PR to support the marketing activities (fairs, presentations, events on the streets of cities ....)
  • public performances (as a part of organization image forming)
  • Relations with the media (creating a strategic approach to all media) 
  • all areas of media activities (preparation and presenting of information in the media, performance at the media, relations with the media houses, editors, journalists ...)
  • Press Clipping (follow up on articles in the print media), analysis and proposals for further activities

     PUBLIKA  Consulting

Tel:          +387 65 85 84 85, Tel./Fax:  +387 51 81 42 41,
                 +387 51 81 58 87


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The best sales approach is one when sales succeed.

Good planning of sales process is an important step in increasing sales.

It is necessary to invest seven to ten times more energy in finding a new client in relation to the retention of the existing one.

The more you make benefits for our clients, the more they will be willing to replace competition with our products or services.

For the final success of a product it is important to improve its technical development along with marketing of the product.

The term "development of new products” in the market is used to describe the process by which the company launched a new product or service on the market.

If basic benefits are not written at the beginning of sales text, as an explanation for the reading, visit or purchase, then the most potential customers will not even start reading.

Valid rule - "If you say something that the customer does not understand, he will feel stupid," and you should not allow that to yourself.

Every customer who enters the outlet, is necessary to be welcomed, because it is so given to the knowledge that the staffs are there to help, and that they were aware of his presence.

“Catching" of consumers during the act of purchase is necessary in order to get insight into the actual process of making decisions about the purchase.

To be successfully "bargaining", set the goal that you want to achieve, listen to the offer of the other side and set reciprocal bid.

Regardless of the amount in question, the negotiations on the price often complete with splitting of the amount.

When conducting the negotiations it is desirable to "force" the other side to present its offer first.

All companies, regardless of their current situation, must develop a long-term strategy that responded to the most changeable conditions in the industry.

The buyer does not buy a product, service or goods for ownership, but for style, way of life and experience which the same is presented in his head.

"I'll pay more for the ability of treatment with the people than any other skills capped under heaven ..."
                                                    J.D. Rockefeller

Customizing message to environment and ability of the customers to adopt it - causes its efficiency.

Management is achieving results through others.

"When you speak, you learn just what you know already, when you listen to someone else you give yourself the opportunity to learn something new."

Public relations are planned and continuous effort to establish and maintain the good reputation of companies and mutual understanding between the company and the public.

If business plan is to develop interests of investors, it should always follow four elements:
  • Clear definition of work.
  • Proof of marketing skills.
  • Proof of management skills.
  • Attractive financial arrangement.

Competition is the best guide of effective economic, competitor is not the enemy but most useful assistant in the business decisions.

Consumer is the king!

Consumer needs and preferences of customers are the basis of each offer placed by you as a producer!